Sequencing, lead data, call recording, AI SDRs, dialers, CRMs, forecasting, enablement and proposals. Each tool is described in our own words, with a link to its official site.
What a featured listing costs · from $199 a month
Outreach started as a sales engagement tool and now covers more of the seller's week. Reps work from a daily task list built from sequences: a planned run of emails,…
Salesloft is built around cadences, its name for sequences of emails, calls and social steps sent to prospects or customers. Each rep starts the day with a list of steps…
Apollo.io combines a large B2B contact and company database with the tools to act on it. A rep can filter by title, company size, industry, location and technology used, save…
ZoomInfo is one of the larger B2B data providers. Its core is a database of companies and the people who work there, with titles, reporting lines, emails, direct dials and…
Sales Navigator is LinkedIn's paid product for sellers. It gives much finer search than the standard site, with filters for seniority, function, company headcount, recent job changes, posting activity and…
Clay works like a spreadsheet where each column can call a data source or an AI step. You start with a list of companies or people, then add columns that…
Tools come from submissions and from our own reading. A tool must be live and on sale today.
We open the official website and confirm the tool does what our listing will say.
Each description is a short account, in our own words, of what the tool does and who it suits.
If we can't confirm a detail, such as a HubSpot connection or an API, the listing says "not enough info".
A tool is listed once we have confirmed that its official site is live and that it does what our description says. Each tool sits in the one category that fits its main job, even when it covers several. We don't publish scores, rankings or prices, because sales software pricing changes often and depends on seats and credits, and a score would be our opinion presented as a fact. Tools we couldn't confirm stay off the site until we can.
Several categories here touch on rules about email, calling, recording and personal data. Our descriptions explain what tools do. Whether a given use is allowed where you sell is a question for your own legal team.
Makers can submit or claim a listing. A person checks every request. Published by Zwings LLC.
Start with the bottleneck. A team that books too few meetings has a different problem from one that books plenty but loses deals late, and a team whose forecast misses every quarter has a third. Pick the stage of the funnel where the most time or revenue is lost, and look at the category for that stage first.
Write down who will use the tool each day and who will own it. SDRs live in sequencing tools, dialers and data tools. Account executives spend their time in the CRM, call recordings and proposals. Managers use coaching and forecasting views, and RevOps keeps the data and integrations working. A tool chosen by leadership that the daily users dislike will be bypassed within a quarter.
Map the tool to your CRM before anything else. Nearly every tool here reads from or writes to a CRM, and most problems after purchase come from that connection: duplicate records, activities logged to the wrong contact, fields overwritten or missing. Ask exactly which objects and fields the tool syncs, in which direction and how often, and test it with your own records during the trial.
Be specific about AI claims. Drafting an email, summarizing a call and filling in a CRM field are things these tools do well today. Deciding which deals will close, which accounts are in market or what to say to a hesitant buyer involves guesswork, and the quality depends on your data. Ask vendors to run their AI features on your own accounts, calls or pipeline during a trial, and judge the output on how much a rep would need to fix.
Check the rules that apply to the work. Cold email, automated dialing, call recording and the use of personal contact data all have legal requirements that differ between countries and US states. Vendors can explain what their tools do to help, such as unsubscribe handling or recording notices, but your company is responsible for how it uses them. Bring your legal team in before you scale outbound.
Look at how pricing grows. Many sales tools charge per seat and add credits for data, sending or AI actions. A price that works for five reps can look very different at fifty, or when credits run out halfway through a quarter. Ask what happens when you add seats, run out of credits or want to reduce your plan at renewal.
Plan for overlap. Engagement platforms now include dialers and call recording, CRMs include sequences and AI assistants, and data providers include intent and outreach. Buying several tools that each do a bit of everything leads to confused reps and messy data. Decide which system owns each job, and turn off duplicate features in the others.
Finally, run a real trial. Use your own prospects, a few reps who did not pick the tool and a few weeks of time. Measure the result you care about, such as meetings booked, hours saved or forecast accuracy, and compare it with the period before.
No. We describe what each tool does and who it suits, in our own words, and link to the official site. There are no scores or rankings. Paid placements are marked Sponsored and do not change our descriptions.
Sales software is usually priced by seats, credits and modules, and prices change often. An out-of-date price is worse than none, so each tool page links to the official site where current pricing lives.
They take over a growing share of research, writing, note taking and data entry, and some agents can run simple outbound on their own. Building trust with buyers, handling complex deals and judging when to push still rely on people. Most teams use AI to give reps more time for those parts.
No. Some categories involve rules about cold email, automated calling, call recording and personal data. We explain what tools do. What is allowed for your company depends on where you and your buyers are, so ask your own counsel.
Use the submission form, or email us. We check every request by hand, write the description ourselves, and correct listings when a tool changes, is acquired or shuts down.
It means we could not confirm that detail, such as a Salesforce connection or a free plan, from the tool's own site. We leave it marked that way instead of guessing, and update it when the maker confirms.